Move over State Farm, here comes High Street Atlanta, just across the street.
The 30-acre mixed use project across from the Dunwoody MARTA station has lain fallow for 11 years since it was approved by DeKalb County and then fell victim to the Great Recession.
North American Properties announced last week that it would form a join venture with the master developer, GID, to develop the 8 million square foot project with its 1500 condos, 1500 apartments, 400 hotel rooms and hundreds of thousands of square feet of office and retail space.
“To bring High Street Atlanta to life, it was important for us to engage a local partner, particularly as it relates to retail, restaurant and entertainment leasing, who shared our vision for designing, programming and operating mixed-use destinations,” James Linsley, president of GID Development Group, said in the announcement.
North American will lead the retail leasing, marketing and community engagement.
The developers envision 10 city blocks around a pedestrian friendly street grid and active open space and event places.
North American is known in metro Atlanta as the developer of Avalon in Alpharetta, the re-imagining of Atlantic Station in Midtown and has underway a renovation of Colony Square in Midtown.
The announcement of the partnership came in the same week the Dunwoody City Council voted a six-month moratorium on multi-unit buildings. City officials said the delay was needed to review fire safety standards as new large projects come on line.
GID says a groundbreaking is expected late next year. It has said its first phase development will concentrate on the empty lot and the parking areas at Perimeter Center East and Hammond Drive.