Tuscany Fine Furnishings of Roswell was Elected to the Business Hall of Fame, for Furniture Store, Designs and Interiors for 2020, having been selected for this honor for the 8th consecutive year.
When my wife Kathy and I founded Tuscany in 2004, we championed new sales techniques such as just-in-time inventory and selling “everything off our Showroom Floor”, when most other retailers were selling from floor models offering, “Special Order only”. Moreover, we hired a sales staff consisting of professional interior designers and focused on expanding our business by offering a wide selection of supplier collections along with design services.
We used typical marketing vehicles such as T.V. and Radio, Print Media including, newspapers, magazines, post cards, signage and digital website advertising. When Social Media and Online Sales Technologies came on the scene, Tuscany dabbled around a bit during our first five years, testing various ad campaigns and exploring an online sales business model.
Over the past five years, Tuscany Fine Furnishings has amassed over 23,000 Social Media followers or as we call them, “Shoppers”! We opened our new 18,000 sq. ft. State-of-the Art Showroom and Design Center in 2017 and launched our New Age Website for Designs and Interiors, in January of 2019.
Tuscany’s Social Media Marketing success brought us recognition from both Facebook and our National Home Furnishings Association (NHFA). Facebook selected Tuscany Fine Furnishings, as a Small Business Success Story to be featured on their new Business Website: https://www.facebook.com/boost/businesses and promoted nationally at marketing conferences around the country. In addition, our NHFA, representing over 7,000 furniture retailers nationwide is featuring Tuscany Fine Furnishings as a Social Media Marketing, Industry Pioneer.
Both Facebook and our NHFA, were impressed by Tuscany’s integrated Social Media Marketing Channels. Moreover, Tuscany had accumulated a loyal following of over 23,000 families as a single location brick-and-mortar. Furthermore, they were inspired by Tuscany’s, “Industry First, New Age Website for Design and Interiors”, we launched in 2019, seamlessly integrating Facebook, Instagram, Google Business (Maps and Search) and YouTube.
Additionally, Tuscany Fine Furnishings was selected by our NHFA to provide a cover story for their quarterly national publication to their entire membership. We were asked to provide a road map for other retailers in our industry into Social Media Marketing.
Our online presence helped Tuscany survive during this Pandemic. Moreover, immediately upon reopening on May 1st, Tuscany deployed employee Mandatory Public Healthcare Guidelines…including Daily Sanitation Procedures… All our Designers, All our Delivery and All our Warehouse personnel, are now required to Wear Protective Masks. Furthermore, all Tuscany employees, will practice Social Distancing to stay within six feet of Customers entering our Showroom. This is our new normal, for Everyone’s Health and Safety.