In January of 2011, Click Dimensions was a software startup operating in the basement of CEO John Gravely’s Redfield home. Its only employees were Gravely, his wife and his business partner who worked not in Gravely’s basement but across the Atlantic Ocean in Tel Aviv.
Today, operating out of offices in Dunwoody Park, the company is the top-rated Microsoft-certified marketing automation solution for the world-popular customer relationship management program called Microsoft Dynamics CRM. The company has grown to 30 employees, with most of them at its Dunwoody headquarters, four in sales at an office in Fargo, N.D., and 12 in development and support in Tel Aviv.
More than half of Click Dimension’s clients are outside the U.S., mainly in the UK, Australia, New Zealand, the Netherlands and Scandinavia. Its roster of clients includes big names from every segment of business, sports and education – including Volvo, the Dallas Cowboys, the Boston Red Sox, GAF Building Materials, the London School of Business and Finance, MTV Europe and several groups within Microsoft itself.
Gravely operates his international business from what he calls “the cheapest space in Dunwoody.” In fact, his company is the only tenant in the building, and having just finished a major expansion, he sees that as a good thing. Given the growth of his company, he’ll be needing even more space soon.
Obviously, Gravely knows what he’s doing. This is his second successful startup, the first one being c360, a software firm he sold several years ago.
That first company led indirectly to Click Dimensions. After selling it in 2006, Gravely stayed on for three years as CEO. To meet the new owners’ desire for a constant supply of new products, Gravely bought from developers who had products but no means of marketing them. One of the products he bought was from a small software firm in Tel Aviv.
He stayed in touch with the company’s owner, Koren Tako, and became good friends as well as business associates.
“We knew everything about each other,” said Gravely. “But all these years, we knew each other only long-distance, thanks to Skype.”
In the summer of 2010, they decided to start Click Dimensions. In September, Tako visited Atlanta, and the two finally met face to face.
Recently, Microsoft selected their company from among 3,000 others as the 2012 Microsoft Dynamics Marketplace Solution Excellence Partner of the Year. In addition, Microsoft has supported them through two invitation-only programs that support high-potential startups.
So, what exactly does this amazing little company do?
In the simplest terms, it lets sales and marketing people share information about their individual customers’ wants, needs and behaviors so as to identify the best prospects, nurture them until they buy and then provide outstanding customer service.
The key is that much of the process is automated, so that people use their time more productively. Sales people spend their time following up on their hottest leads, thus shortening the time to make a sale. Marketing people have tools that measure and create campaigns that get the best results.
Click Dimensions integrates itself seamlessly into Microsoft Dimensions CRM, which many companies are already using to automate many of their sales and customer relationship functions.
For example, Click Dimensions can tell which web pages individual prospects view, what they click on and what information they order from the site. It uses this information to select the prospects who are most ready to buy from those who are not.
The sales team gets notified about the hot prospects, while the others are placed into an automated email program that nurtures them until they are ready to buy, at which point they become qualified leads turned over to sales.
With no knowledge of how a CRM system works, marketing people can use Click Dimensions and the data it collects to click-and-drag to create beautiful emails, web forms, landing pages, surveys and nurture programs with no help from their IT departments.
With all the marketing and sales data combined onto a single platform, marketing can measure and tweak its campaigns, and sales people can focus their time where it will do the most good.
The ultimate result is fewer missed opportunities and increased sales.
Since Click Dimensions delivers these advantages through one of the most popular CRM systems in the world, its potential seems unlimited. In fact, after only two years in existence, it is already bigger than c360 was when Gravely sold it.
“We focus on one thing,” said Gravely, “and do it better than anybody else.”
Gravely is committed to keeping Click Dimensions headquartered in Dunwoody, partly for quality of life, and is always looking for talented people in the Dunwoody area. For information on this promising new company, please go to clickdimensions. com.